I joke with clients that the best way to have me always available is to get a life-size cutout of me and stick it in your office.
At least then I’m physically present.
But seriously — here’s our actual availability philosophy:
We answer the phone.
Not after three rings. Not after it goes to voicemail. Now. The only exceptions: I’m with my kids, at the hospital, or in the bathroom. And even then, we call back in 15 minutes.
We answer emails fast.
Same day, always. Sometimes it’s not the full answer you need, but it’s a response: “Got your email. Looking into it. Back to you by EOD.” That matters.
We answer with honesty.
If we don’t know, we say so. “I need to figure this out, give me 24 hours.” Clients respect that more than radio silence.
Our whole team knows this.
Not just me. If you email any of us, you get the same commitment: fast response, clear communication, real answers.
Here’s what I’ve learned: clients don’t expect you to have all the answers immediately. They expect you to care enough to get them.
The cutout joke gets laughs. But the real competitive advantage is just… being there. Showing up. Following through.
That’s it. That’s the secret sauce!
